UNIT 20

 Unit 20: Advertising Media 

Unit 20 – Term Plan

Unit 20 – Specification

Unit 20 – Assessment Criteria

Unit 20 – Assessment Record Sheet

 LO1: Know how existing advertising campaigns embed advertisements across a range of media products

1. LO1: Investigate the aims and target audience of advertising campaigns

2. LO1: Unique Selling Point (USP)

3. LO1: Approaches to advertising campaigns

4. LO1: Representations in cross media advertising campaigns

5. LO1: Scheduling an advertising campaign

6. LO1: Choice of media

7. LO1: Call to action & legal and ethical issues

8. LO1: Regulatory bodies

LO2: – Be able to plan a cross media advertising campaign to a client brief

9. LO2: Evaluation of brief
10. LO2: Generating ideas 
11. LO2: Creating a campaign plan
12. LO2: Legal and ethical issues and regulatory bodies
13. LO2: ASA regulation pre-production materials – audio-visual
14. LO2: ASA regulation pre-production materials - print

LO3: – Be able to produce the planned media components

15. LO3: Create a campaign media components (audio visual)
16. LO3: Create campaign media components (print)
17. LO3: Following post-production processes (audio-visual)
18. LO3: Following post-production processes (print)
19. LO3: Evaluating technical and aesthetic properties